The YYY brand was created by Mérida Anderson. She is a multidisciplinary queer artist who participates in communities in New York, Montreal and Vancouver. Primarily focused on ceramic arts and with a background in fashion arts, Mérida also runs a traveling supper club {VSS} in these cities, and is the published author of Vegan Secret Supper: Bold and Elegant Menus from a Rogue Kitchen. Mérida has opened, organized and run an artist-run space in Vancouver, while being active as an illustrator, photographer and musician.  Mérida currently lives and creates in Montreal.